One of the most frequently asked questions of other website owners and clients that I get is how can increase my subscribers.
Seeing as Facebook keeps changing its sharing algorithms for those who once relied solely on Facebook to share their content, now we are seeing a trend for good old subscription services once again on the incline.
My first response is to make sure to have the ways for subscribers to subscribe clearly stated and in plain sight.
Nothing is worse or more of a turnoff, then having to search for a hidden or buried subscription signup form for potential subscribers.
So, how can you make signing up easier and more attractive for subscribers?
Well, one thing that website owners can do is to use a subscription service like MailChimp for their newsletters and post updates. Once you have a subscription service account, then you will want to be able to send newsletters/new article updates out to your subscribers. I know this could be overwhelming for some to setup and do offer services to help with this if you are indeed unsure.
But if you are able to setup your own subscription account or have one setup already, then the next step would be to have clearcut ways for readers to subscribe to your updates.
In this vain, I recently found a WordPress plugin (yes you have to be self-hosting on WordPress to use this), created by MailMunch that gives website owners a few different options to increase subscribers. If you have and/or use MailChimp, Constant Contact, AWeber, Infusionsoft, GetResponse, or Campaign Monitor, you can easily integrate this plugin to your WordPress site.
I tried a few others before I happily settled on this subscription signup form plugin and wanted to share more about it here.
It is honestly so easy to install and setup (However, if you are having any trouble, you can totally reach out to me and can hire me to help). Once the plugin is indeed installed though, you will be walked through the setup process and asked to login into your e-mail subscription service account, such as MailChimp, so that your account can be accessed by the plugin.
They have different account plan levels, but I have found that using the FREE version works perfectly fine and haven’t had any need to upgrade to a paid account.
This subscription plugin allows you to 5 different optin forms to use on your site. You can use one, two, three, four or all five, if you choose. But still each is unique in its own way and truly can help further increase your subscribers count.
The 5 Ways to Increase Subscribers with MailMunch:
1. Topbar Subscription Optin for Subscribers:
This is a toolbar that is located at the very top of your website and the first piece of information that can be seen by your readers. So, it is truly the first order of business when a reader finds your site.
2. Embedded Subscription Optin for Subscribers:
The embedded optin allows you to showcase a subscription signup form below each and every article post content. So in essence, as the TopBar was the first call to action this is the last, before the comments section on your site. This is a great option, because if a new reader does indeed like what they just read, they can signup once they have just finished reading your article.
3. PopOver Subscription Optin for Subscribers:
The PopOver displays for readers even before they can access your content. So, this call to action is truly the strongest (in my eyes) and gives the sign up option immediately before even entering your site on any device including, mobile and/or desktop/laptop.
4. Scrollbox Subscription Optin for Subscribers:
Like the PopOver, this appears right as your reader enters your site, but it stays put as they scroll down your site on the side of your site. You can decide the location that works best for you, but still it is to the side and essentially scrolls as the reader is reading your content. Another great option, in my opinion, and the call to subscribe is hard to forget when it is right there as they are reading along with your article.
5. Sidebar Subscription Optin for Subscribers:
The sidebar has become downplayed, since most sites have opted for mobile ready viewing, but still make no mistake having a signup in your sidebar is still valid on desktops/laptops and can still be viewed on mobile devices, as well. Might not be as noticeable or as high of a priority as the PopOver or Scrollbox, but still think it is always a plus to have a place for readers to opt in for your updates in your website sidebar and love that this MailMunch has this option.
So, there you have 5 surefire ways to help increase your subscribers on your WordPress self-hosted website, thanks to MailMunch plugin.